Squiz consulting & implementation services
XCentium helps organizations implement, integrate, and optimize Squiz for content management, search, and connected digital experiences.
As a Squiz partner, we help service-led organizations make information easier to find and digital journeys easier to complete. Our work connects websites, portals, forms, customer data, and enterprise systems around the needs of users and the teams serving them.
Years in business
15+
Platform certifications
200+
Projects delivered
1,500+
Squiz platform capabilities
Squiz brings together content, search, personalization, and integration capabilities through its DXP. Its product portfolio also includes Squiz Funnelback Search and Squiz Content Intelligence, supporting discovery and ongoing content improvement.
Content management & visual authoring
Build and manage pages with reusable components, visual editing, permissions, and workflows across websites, intranets, and portals.
Squiz Funnelback Search
Help visitors find information through keyword and conversational search, supported by search analytics and controls for improving relevance.
Personalization & behavioral analytics
Use customer data, segmentation, journey insights, and testing to understand engagement and tailor digital experiences.
Integrations & connected services
Connect applications and data through integration capabilities, including low-code and prebuilt connectors, so content and digital services work with existing systems.
Forms & multi-site experiences
Create digital forms and manage experiences across sites and departments, balancing shared components and governance with local content ownership.
Squiz Content Intelligence
Identify accessibility, content structure, and AI readiness gaps with automated audits and prioritized guidance for content and development teams.
How XCentium helps with Squiz
We start with the journeys people need to complete and the information they need along the way. Platform configuration, content, search, and integrations are designed around those tasks.
Digital strategy & platform architecture
Map audiences, service journeys, and existing systems. Determine which Squiz capabilities support your priorities and how they fit into the wider environment.
CMS implementation & experience development
Build page templates, reusable components, and authoring patterns. Configure permissions and workflows so distributed teams can publish within shared standards.
Search implementation & relevance
Set up content sources, metadata, filters, and result experiences for Funnelback. Use search behavior and unanswered questions to improve relevance and identify content gaps.
Portals, forms & enterprise integration
Connect digital experiences with identity, CRM, service platforms, and other systems. Design data capture and handoffs around the processes needed to complete each user task.
Migration, accessibility & content quality
Inventory and migrate content, plan redirects, and test critical journeys. Review accessibility and content quality through automated checks and hands-on evaluation.
Personalization & ongoing optimization
Establish meaningful segments, measurement, and testing. Turn analytics and content audit findings into a prioritized improvement plan that teams can maintain after launch.
Business outcomes
Our Squiz work focuses on clearer digital journeys and a more manageable operating model for organizations with complex content and service needs.
Easier information discovery
Help people reach relevant services, answers, and resources through improved navigation and search.
More effective digital self-service
Connect content, forms, and systems so users can complete common tasks with fewer unnecessary handoffs.
Consistent publishing across teams
Give departments reusable components and clear governance while preserving appropriate local control.
Better-informed improvement priorities
Use search, behavioral, and content quality insights to focus effort on the issues affecting users most.
Related assessments & offers
DXP fit & implementation assessment
Evaluate platform fit, architecture, and implementation requirements to support long-term digital experience goals.
AI search visibility assessment
Assess your approach to AI search, identify potential gaps and opportunities, and determine the right strategy and technology path forward.
Frequently asked questions
Yes. XCentium partners with Squiz and provides digital strategy, implementation, integration, migration, and optimization services for organizations building and improving digital experiences.
Squiz provides a digital experience platform that connects content management with search, personalization, customer data, analytics, and integrations. It is used to build and manage experiences such as websites, portals, and intranets.
Funnelback can be integrated with an existing website or CMS. We evaluate the content sources, access requirements, indexing approach, and user experience so search can improve independently of a full website replacement.
Keyword search presents results that match a query. Conversational search lets users ask questions in natural language and receive answers grounded in connected content. Content quality, source coverage, and testing matter for both, particularly when users depend on the answers to complete a task.
Accessibility tools can help identify issues, but accessible experiences also depend on design, code, content, and testing. We combine platform capabilities with remediation and hands-on evaluation of important journeys, including forms and navigation.
Squiz Content Intelligence audits content structure and AI readiness and provides guidance for improvements. We help turn those findings into content and technical changes that make information clearer and easier for AI answer engines to interpret.
A rollout can begin with the capabilities or experiences that address the most pressing need, such as search or a priority website. We plan dependencies, integrations, governance, and future phases so the initial work supports the wider digital roadmap.
Talk to a Squiz expert
Whether you need better site search, a more manageable content platform, or connected digital services, XCentium can help define the right Squiz approach and put it into practice.