About the client

MORSCO USA is a leading U.S. distributor of local contractor supplies. The company operates in 19 states, with more than 230 branches and 2,500 associates.

Challenge

MORSCO was growing quickly through acquisitions. Each operating company needed a consistent digital presence, but the business also had complex processes and diverse customer needs. MORSCO needed a web-based commerce platform that could support multiple brands, scale with future growth, and help teams bring operating companies online quickly and efficiently.

Solution

XCentium implemented Episerver B2B Commerce Cloud, now Optimizely, to support MORSCO’s B2B commerce strategy. The platform gave MORSCO a content-driven foundation that could be enhanced with eCommerce features as each business unit came online.

XCentium created a unified look and feel across business unit websites. This helped MORSCO support a national brand strategy while keeping each site aligned with the broader customer experience.

The team also customized Insite Software capabilities to support commercial email needs. Customers could manage authentication and email preferences, while sales teams stayed informed about user interactions. These features helped improve the experience across customer touchpoints and gave customers easier access to MORSCO’s broad range of brands.

Outcomes

MORSCO’s new digital presence supported its nationwide growth strategy and helped the company serve customers more consistently across markets. The unified commerce solution also improved internal workflows, giving teams more time to focus on customer service.

The platform gave MORSCO flexibility to add business units and new capabilities as the company continued to expand. It also created a more seamless customer experience across MORSCO’s digital touchpoints.

Technology

• Episerver B2B Commerce Cloud
• Insite Software