About the client

Midland is one of the nation’s leading independent paper and packaging distributors. The company supports digital printing, paper distribution, packaging solutions, and commercial printing, with a strong commitment to sustainability.

Challenge

Midland’s legacy B2B eCommerce platform limited scalability and growth. The company needed to move from Ke Commerce to a modern platform while also updating its Enterprise Resource Planning (ERP) system from Dynamics AX to Dynamics 365. Midland needed a partner who could work with its ERP agency, support a smooth customer transition, and complete the implementation within a strict 6-month timeline.

Solution

XCentium helped Midland modernize its B2B website by deploying Optimizely Configured Commerce. The new platform gave Midland a scalable foundation for long-term growth, with advanced self-service capabilities and a more modern customer experience.

XCentium integrated Optimizely Configured Commerce with Dynamics 365 to support real-time data communication and more efficient processes. This improved data flow for pricing, inventory, and order fulfillment.

The solution also supported complex customer pricing, including customized pricing displays for customers and sales representatives. Enhanced inventory visibility gave users access to detailed warehouse and transport data, while role-based controls helped manage customer, product, and access restrictions. Personalized content and navigation based on customer industry types helped make the experience more relevant.

Outcomes

Midland migrated its eCommerce platform to Optimizely’s cloud-based environment and launched a modern B2B Commerce portal powered by Optimizely Configured Commerce Spire. The new front end gave customers a more contemporary, user-friendly experience.

The Dynamics 365 integration created a more dynamic commerce environment, with faster data updates and more streamlined order fulfillment. The cloud-based platform also gave Midland a scalable infrastructure to support future growth.

Technology

• Optimizely Configured Commerce
• Optimizely Configured Commerce Spire
• Microsoft Dynamics 365