Meritage Homes

Built a faster SitecoreAI experience with stronger search, mobile-friendly paths, and connected lead capture so homebuyers can find communities, floor plans, and quick move-in homes more easily

About the client

 

Meritage Homes is one of the top five public homebuilders in the United States. Founded in 1985, the company builds energy-efficient entry-level and first move-up homes in markets including California, Arizona, Texas, and Florida.

 

Challenge

 

Meritage Homes needed a website that could better support modern homebuyers and a growing business. Its legacy platform was hard to maintain, slowed content updates, and limited the team’s ability to launch campaigns or features quickly. The search experience also fell short of buyer expectations shaped by real estate platforms like Zillow and Redfin. Homebuyers needed an easier way to explore communities, floor plans, promotions, and quick move-in homes.

 

Solution

 

XCentium partnered with Meritage Homes to rebuild the digital experience on Sitecore. The new site introduced a faster, mobile-optimized design with clearer navigation and stronger paths to community and floor-plan discovery.

 

Sitecore Search became the center of the new buying experience. Homebuyers can filter listings by location, price, amenities, and availability, making property discovery faster and more intuitive.

 

XCentium also connected key parts of the buyer journey. Google Maps, Matterport, Lead Fusion calculators, and Salesforce Customer Relationship Management, or CRM, help create a more complete experience from search to sales follow-up. Sitecore Content Hub supports localized promotions across national, metro, and community levels, while Sitecore Forms and dynamic landing pages improve lead capture and funnel visibility. The stack also uses Sitecore on Microsoft Azure, with Vercel and a Next.js front end to support performance, scalability, and future growth.

 

Outcomes

 

Meritage Homes now has a modern digital foundation built for speed, scale, and self-service. Buyers can move more easily from discovery to inquiry, while marketing and sales teams have better tools to manage content, run localized promotions, and track leads.

 

 

site performance improvement
+50%  
accessibility improvement
+30% 
best practices improvemnt
+25%  
SEO improvement
+13%
 
Experience Highlights

 

Redesigned Meritage Homes homepage built for clarity, speed, and guided home discovery.
Search-centric results page inspired by leading real-estate platforms, designed for fast filtering and intuitive exploration.

XCentium guided us through the website redesign and migration from Sitecore XP to XM Cloud, enabling us to execute our new realtor-focused business strategy. Their technical leadership and disciplined delivery ensured the project’s success, with the new website launching exactly as planned.

Tracy Tannenbaum, CMO Meritage Homes

Technology

 

  • SitecoreAI
  • Sitecore Search
  • Sitecore Content Hub
  • Sitecore Forms
  • Google Maps
  • Matterport
  • Lead Fusion calculators
  • Salesforce Customer Relationship Management
  • Microsoft Azure
  • Vercel
  • Next.js

 

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