About the client

KIND Snacks is a snack food company focused on wholesome, flavorful products made with ingredients such as whole nuts, grains, fruits, and spices. The company combines health and taste across its snack portfolio.

Challenge

KIND managed two consumer storefronts and one B2B site across separate enterprise resource planning and Warehouse Management Systems. This siloed setup created frequent data synchronization issues. It made data integrity harder to maintain and added inefficiency across inventory, order routing, and fulfillment processes. KIND needed a more connected commerce foundation that could support customers, agents, and operations teams.

Solution

KIND partnered with XCentium to implement Salesforce Order Management integrated with Salesforce Omnichannel Inventory. The goal was to connect order servicing and inventory availability across previously fragmented systems.

The new solution gave agents real-time inventory visibility, so they could provide shoppers with current availability and reserve stock when orders were submitted. It also unified data across systems, improving operational accuracy and reducing the issues caused by disconnected inventory and order routing processes.

XCentium also supported storefront improvements tied to the new commerce experience. This included “Build Your Own Box” customization, which lets customers create their own assortments and add optional gift messages. The feature helped KIND deliver a more flexible and personalized buyer journey.

Outcomes

KIND improved how orders, inventory, and storefront experiences work together. The Salesforce solution helped streamline order processing, support faster fulfillment, and strengthen data integrity across commerce systems.

The improved buyer journey also gave customers more choice through customizable product assortments and optional gifting features. With a more scalable order management foundation, KIND is better positioned to handle increased demand while maintaining a customer-first commerce experience.

Technology

• Salesforce Order Management
• Salesforce Omnichannel Inventory