About the client

Farmers & Merchants Bank is a California financial institution with more than a century of history. At the time of the project, the bank managed nearly $7 billion in assets and operated 24 branches.

Challenge

Farmers & Merchants Bank wanted to modernize its website and improve the digital customer experience. The bank needed a more user-friendly site with stronger personalized marketing capabilities. It also needed to meet strict financial industry requirements for compliance, accessibility, security, and reliability. The experience had to work well across desktops, tablets, and smartphones.

Solution

XCentium delivered a redesigned website built on Sitecore 8.2 and hosted on Microsoft Azure. The platform gave Farmers & Merchants Bank a secure and resilient foundation for its digital presence. It also supported accessibility and compliance needs, including Americans with Disabilities Act and Web Content Accessibility Guidelines requirements.

The new site was optimized for customers using any device. XCentium delivered a responsive experience across desktops, tablets, and smartphones so users could access banking content more easily.

XCentium also built resiliency and disaster recovery into the solution. Geo-redundancy, high availability, and disaster recovery capabilities helped create a reliable environment designed to protect uptime and secure the bank’s digital assets.

Outcomes

The new website gave Farmers & Merchants Bank a modern, compliant, and resilient digital platform. Customers gained a cleaner experience with simplified navigation, faster search, and easier access to information.

The project also improved the bank’s ability to manage and measure its digital presence. Search engine optimization helped support visibility in search results, while Sitecore Analytics gave the team insight into customer engagement, website performance, and user behavior.

Technology

• Sitecore
• Microsoft Azure
• Sitecore Analytics