Dornbracht
Built a multilingual Sitecore Experience Platform website for 24 countries, with Salesforce CRM, Oracle Product Data Hub, Akamai, and Google Maps integrations to improve product discovery and demand generation
About the client
Dornbracht is a German specialist in premium designer fittings and accessories for bathrooms, spas, and kitchens. Founded in 1950, the company is known internationally for timeless design, craftsmanship, and luxury products.
Challenge
Dornbracht needed a digital platform that reflected its brand values of luxury, quality, and innovation. The site also had to support customers across 24 countries and 5 languages. With more than 8,000 products, Dornbracht needed a seamless, user-friendly catalog experience that could support demand generation through CRM integration. Mid-project, Dornbracht turned to XCentium to help deliver the digital experience at the quality level the brand required.
Solution
XCentium used Sitecore Experience Platform to build a scalable global website for Dornbracht’s international presence.
The team developed more than 20 custom Sitecore Experience Platform modules to support Dornbracht’s complex needs. These modules provided tailored functionality that could adapt across regions and languages.
XCentium also connected the platform with key business systems. Sitecore forms were integrated with Salesforce Customer Relationship Management to support demand generation and customer data collection. Oracle Product Data Hub helped manage Dornbracht’s catalog of more than 8,000 products. Akamai Intelligent Edge Platform improved global content delivery and site performance. Google Maps was added to the showroom finder so customers could locate Dornbracht showrooms in their local area.
Outcomes
Dornbracht launched a multilingual, regionally tailored website that reflected the luxury and craftsmanship of its products. The project was delivered on time and on budget.
The new site included wish lists, language switching across 5 languages, product bundling, regional promotions, search engine optimization features, and a showroom locator. Content authors could create and manage content across regions and languages more efficiently.
- increase in website visits
- 65%
- increase in demand gen
- 28%
- decrease in bounce rate
- 22%
- custom modules
- 20+
Technology
- Sitecore Experience Platform
- Salesforce
- Oracle Product Data Hub
- Akamai Intelligent Edge Platform
- Google Maps
I am very impressed by the skill level, professionalism, and speed with which XCentium handled our project. Having worked with countless agencies, it is a breath of fresh air not having to constantly stay on top of everything, as the team was able to solve complexity very quickly.
Alexander Dornbracht, Head of Marketing and Sales
